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Home > About Us > Logo
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The Elections Department (ELD) logo combines the elements of tradition with modernity and dynamism, in line with ELD's vision of being a dynamic and innovative organisation that values its people.
The ellipse represents ELD's commitment to being a professional election administrator, continually evolving and improving its processes and enhancing public confidence in the integrity of the electoral system and its outcomes. The symbol depicting the act of voting reflects ELD's continuity and commitment to its core business and corporate goal, which is to uphold the integrity of the democratic process in Singapore through strict and faithful adherence to all legal requirements for the conduct of elections. |
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| The openings in the ellipse signify ELD's readiness to accept new and innovative ideas on improving its electoral services, whereas the wordmark comprising the words "Singapore Elections 21" projects ELD's advancement to modernise its electoral services using 21st century technology. |
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| Finally, the myriad of colours of the logo is a fusion of democracy and the mechanism for its functionality. The corporate colour of pale teal blue reflects ELD's dynamism and steadiness, two essential characteristics in national elections that can be fraught with uncertainty. The black colour ensures voting is simple and secret. The white reinforces ELD's commitment to upholding the integrity of the election process in Singapore and the grey reveals the pleasantries of ELD and exudes the warmth of its staff. |
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| NOTE : This logo has been registered with the Registry of Trademarks. In accordance with rule 13 of the Trade Marks Rules, any third party will require ELD's prior consent before he/she/it can use any trademark that resembles this logo. |
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